Would you like to know which videos on your WordPress site your visitors watch the most?
Videos are an excellent way to liven up your website and increase engagement. You can see how your videos are performing by tracking video analytics, which includes metrics like total views, watch duration, and more.
We’ll show you how to use Google Analytics to track video analytics in WordPress in this article. This solution works with HTML5 video embeds from YouTube, Vimeo, and other sites.
Why is it important to track video engagement in WordPress?
Including videos in your content makes your articles more engaging and encourages visitors to stay longer on your site.
However, how do you know which type of content is performing best and whether or not people are watching your videos if you have multiple videos on your WordPress site?
These insights can be discovered by using Google Analytics to track video engagement.
You can see how many people are watching videos on your WordPress site, whether they’re clicking the play button, how long they’re watching (watch duration), and other information.
This aids in determining the types of media content that your target audience enjoys. Then, to increase user engagement, create more videos on similar topics using the same format and style.
Let’s take a look at how to track video analytics on your WordPress site.
Using WordPress to Set Up Video Analytics
MonsterInsights is the simplest way to track videos on your WordPress website. It’s the best WordPress analytics plugin for setting up Google Analytics without having to edit code or hire a developer.
Google Analytics does not track detailed video analytics by default.
The MonsterInsights Media addon, on the other hand, makes tracking videos you’ve embedded from YouTube and Vimeo a breeze. It also keeps track of HTML 5 videos you’ve added to your WordPress media library.
There isn’t a single line of code that needs to be changed. In just a few clicks, MonsterInsights can track videos in Google Analytics.
We’ll use the MonsterInsights Pro version for this tutorial because it comes with the Media addon and other advanced tracking features. You can also use the MonsterInsights Lite version to try it out and get started with analytics on your site.
The MonsterInsights plugin must first be installed and activated. Please see our guide on how to install a WordPress plugin for more information.
You’ll be taken to the MonsterInsights welcome screen inside your WordPress dashboard after activation. To configure the plugin and connect Google Analytics to WordPress, click the ‘Launch the Wizard’ button.
You can add Google Analytics to WordPress by following our step-by-step instructions.
After that, navigate to Insights » Addons in your WordPress admin area and scroll down to the ‘Media’ addon.
Simply click the ‘Install’ button to have the addon installed and activated. The ‘Status’ field will change from Not Installed to Active.
After activating the addon, go to Insights » Settings in the WordPress admin panel, then to the ‘Publisher’ tab.
After that, you can go to the Media Tracking section by scrolling down. The toggles for tracking HTML 5, YouTube, and Vimeo videos will all be turned on.
MonsterInsights will begin tracking videos on your WordPress site right now. You can now view the report in your Google Analytics account.
Viewing Google Analytics Video Tracking Data
Go to the Google Analytics website and log in to your account to see how your videos are performing.
Then, from the dropdown menu at the top, select your website (property).
After that, go to Behavior » Events » Top Events can be found in the left column’s menu.
Video tracking has its own Event Categories, such as video-youtube, video-Vimeo, and video-Html.
Go ahead and select a video Event Category, such as ‘video-youtube.’
The number of impressions and the percentage of the video that was watched are displayed here.
The number of views on your videos is measured in impressions.
The percentages represent how much of the video was watched. A 0 event action, for example, indicates that viewers pressed the play button but only watched about 25% of the video.
Similarly, a score of 50 indicates that viewers watched at least half of the video but not all of it, whereas a score of 100 indicates that users watched the entire video.
After that, you can view the video URLs by clicking on an Event Action. For instance, if you want to know which videos people watched all the way through, click the ‘100’ button.
Under the Event Label column on the next screen, you’ll find links to the videos.
You can plan more similar content for your audience now that you know which videos are getting the most engagement on your website.
We hope that this article has taught you how to use WordPress to track video analytics.