How to Prevent Invalid AdSense Clicks in WordPress

Would you like to know how to avoid AdSense clicks that aren’t valid in WordPress?

Invalid AdSense clicks are the consequence of bots or spammers generating clicks and impressions. Your AdSense account may be suspended if you have a large number of invalid clicks.

In this article, we’ll teach you how to keep your AdSense account in good standing by preventing invalid AdSense clicks in WordPress.

How to stop Adsense clicks that aren't valid in WordPress

What are Adsense invalid clicks?

Any clicks to your ads that come from illegitimate traffic are considered invalid AdSense clicks.

What is Google’s definition of invalid traffic?

  • Website owners’ clicks or impressions on their advertisements
  • One or more users’ repeated ad clicks or impressions
  • Owners of websites who trick people into mistakenly clicking their adverts
  • Bots and robots are automated tools that are used to control impressions and clicks.

You’re alright if your advertisements are being viewed and clicked by genuine individuals.

However, your website may receive traffic from low-quality sources on occasion. Bot traffic that clicks on display adverts is one example.

Is Google AdSense capable of detecting invalid clicks?

Yes, Google has a sophisticated infrastructure that will detect any invalid clicks automatically.

Typically, Google will not take action against accounts unless there has been a significant amount of invalid traffic and clicks.

They prefer to dismiss minor amounts of bot and crawler traffic, multiple ad clicks, and other problems because they are widespread.

Google, on the other hand, will automatically alter your profits to remove bot traffic and fraudulent clicks. These changes take place both in real time and at the conclusion of each month.

Stopping invalid traffic from accessing your site in the first place is the greatest approach to avoid an account penalty. Although you can report incorrect clicks to Google Adsense, this does not absolve your account of liability.

How to Protect AdSense in WordPress from Invalid Clicks

Invalid clicks can harm your WordPress blog and your capacity to earn money online, especially if it’s a recurring issue.

There are three things you can do to help maintain the health of your Google AdSense account:

  • Keep an eye on your traffic and look for any suspicious origins.
  • Check that your ad placements adhere to the AdSense requirements.
  • Block invalid traffic and clicks with an AdSense protection WordPress plugin.

Understand Your WordPress Visitors and Ad Traffic

Your traffic is the source of invalid AdSense clicks.

You are responsible for the traffic that your WordPress website receives as the owner. That is why it is critical to comprehend how people find and use your website.

MonsterInsights is the simplest method to keep track of your website’s traffic and analytics. It’s the best WordPress analytics plugin, and it’s used by over 2 million website owners just like you.

MonsterInsights also has a free edition that offers you access to your most critical analytics data.

See our article on how to install Google Analytics in WordPress for more information.

You may access your Google Analytics reports in your WordPress dashboard once you’ve installed the plugin. To get a quick summary of your traffic, click to Insights » Reports.

MonsterInsights is familiar with WordPress traffic.

To check whether any traffic sources are causing invalid clicks, examine your Google Analytics and Google AdSense data.

Perhaps you’ve discovered that a single low-quality referring website is giving you spam?

Or is the traffic to your website largely bot traffic when you post in a specific Facebook group?

In WordPress, avoid visitor clicks by accident.

Your visitors may be mistakenly clicking on adverts, resulting in invalid clicks.

Let’s say your advertising are too similar to the rest of your content, or they’re in awkward places on your site. In that instance, your visitors may be accidentally clicking on your adverts.

If you have an ad just underneath a drop-down menu, for example, visitors may accidentally click that ad.

Another common blunder is to use ad units that resemble your content or navigation links. This could result in inadvertent clicks if a person clicks the ad believing they’re navigating about your website.

Using a WordPress Plugin to Block Invalid Traffic Sources

If your advertising are properly set up but you’re still getting Google warnings, you’ll want to use a WordPress plugin to block bogus traffic sources.

The AdSense Invalid Click Protector plugin is recommended for this. It’s very customizable, allowing you to block traffic and persons based on your preferences.

You may restrict entire nations, set a maximum number of ad clicks per user, block users who exceed your ad limit, block IP addresses, and more with this plugin.

The AdSense Invalid Click Protector plugin is the first thing you’ll need to perform. Check out our step-by-step tutorial on how to install a WordPress plugin for more information.

After you’ve installed and enabled the plugin, you’ll see a new navigation option called ‘AdSense Invalid Click Protector’ in your WordPress dashboard.

The plugin settings must then be configured. Go to Adsense Invalid Click Protector » General Settings to do so.

You’ll establish the conditions for the type of behavior and traffic you wish to block on this screen.

We’ll set the ‘Ad Click Limit to 2, which means a visitor can only click on an ad twice before it disappears.

The ‘Click Counter Cookie Expiration Time’ will then be set to 5 hours. This implies that your advertising will appear for that user again after 5 hours.

The ‘Visitor Ban Duration’ will then be set to the default of 7 days. For the next 7 days, your advertising will not be seen to prohibited visitors.

Set the ‘Do you wish to block showing advertising for some specified countries?’ checkbox to ‘Yes’ to disable adverts for specific countries. If you don’t wish to block specific nations, leave it blank.

Then, for the nation, you want to block, enter the country code.

Before leaving the screen, make sure you click ‘Save Changes.’

You’ll need to add the plugin code to your current AdSense ad units after you’ve set up your block settings.

The location of the code is determined by how you applied the Google AdSense code to WordPress.

If you manually entered your AdSense code into WordPress, you’ll need to track down every instance of it on your site.

If you’re using a plugin to manage your advertising, go to the plugin’s settings and find the AdSense code block. It will resemble the code below.

After that, you must include the following code before your AdSense ad code block:

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if( aicp_can_see_ads() ) { /* Your AdSense code goes here */ }

Then, with a simple div tag, wrap your ad code:

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<div class="aicp">...your ad code goes here...</div>

This is what your final ad code will look like:

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if( aicp_can_see_ads() ) {
<div class="aicp">
<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script>
<!-- AdSense Responsive Ad Code -->
<ins class="adsbygoogle"
    style="display:block"
    data-ad-client="ca-pub-1234567890"
    data-ad-slot="0123456789"
    data-ad-format="auto">
</ins>
<script>
    (adsbygoogle = window.adsbygoogle || []).push({});
</script>
</div>
}

Your advertisements will display based on the block settings you assigned earlier after applying the plugin code to your Google AdSense ads.

If you prefer a hands-off approach, WP Advanced Ads Pro is a paid plugin that includes built-in click fraud protection.

Click fraud protection can be enabled straight from the plugin settings. There is no need to upload any more code to your website.

We hope that this information has assisted you in avoiding incorrect AdSense clicks in WordPress.