WordPress Made Easy

5 Best WordPress Popup Plugins

Do you want to know what the best WordPress popup plugin is?

There are a plethora of WordPress popup plugins available to assist you in increasing conversion rates.

The majority of them, on the other hand, will either slow down your website or provide inaccurate statistics, or worse, both.

We’ll compare the most popular WordPress popup plugins on the market in this article so you can figure out which one is the best.

The best WordPress popup plugins are compared.

3 Things to Keep in Mind When Using WordPress Popup Plugins

Popups must be used with caution. WordPress popups that are poorly designed can quickly become irritating, destroying the user experience as well as your brand’s reputation.

You’ll want to choose a solution that includes features like behavior interaction, targeting, and personalization, so you can provide the best user experience while maximizing conversions.

Another issue with most WordPress popup plugins is their performance. Because many WordPress popup plugins use WordPress to track analytics, this increases the server load and causes your website to slow down. As you may be aware, a slow page speed has a negative impact on your SEO rankings.

This is why you need a WordPress popup plugin that provides powerful conversion features without causing your site to load slowly.

Last but not least, verify that the WordPress popup plugin you select is compatible with your WordPress hosting environment. Because many popup plugins are poorly coded, advanced features such as A/B testing and reporting will not work with the majority of advanced caching solutions now used by many hosting companies.

The main goal of using a popup plugin for WordPress is to help you capture leads and increase the number of people who subscribe to your email list.

When choosing a WordPress popup plugin for your website or online store, keep the above three things in mind.

The Best WordPress Popup Plugins finalists

You can use the common problems with most WordPress popup builders as a criterion to evaluate all popular WordPress popup plugins now that you know what they are.

Because there are so many popup plugins, this process can take a long time.

As a result, we conducted the research for you. The best WordPress popup plugins that we will compare in our guide are as follows:

Let’s take a closer look at each one to see which one is the best WordPress popup plugin for helping you grow your website.

1. OptinMonster


The most popular lead generation software on the market is OptinMonster. It makes it simple to convert visitors to subscribers and customers on your website.

It includes the most comprehensive set of targeting and personalization features, as well as a powerful WordPress popup builder. Simply put, it enables you to market like a pro by maximizing your conversion potential.


Dashboard of OptinMonster

OptinMonster has the most comprehensive set of targeting and personalization tools available. Popups, full-screen welcome mats, floating bars, scroll boxes, and other campaigns are all possible with them.

You can target users based on the page they’re on their activity on your site, their geo-location, and dozens of other factors.

To display a popup, you can create your own rules, making them more personalized and effective.

The following are some of the most notable features of OptinMonster:

  • Non-intrusive lightbox popups with a beautiful design
  • Exit-intent popups appear when a visitor is about to leave your website.
  • Page-level targeting, geo-targeting, on-site retargeting, device-based targeting, and more are all available.
  • To display targeted messages to users, AdBlock detection is used.
  • Mobile-friendly campaigns that look good on smaller devices are used for device targeting.
  • Exit intent, scrolling, inactivity sensors, time-based triggers, and more can all be used to trigger popups.
  • Hundreds of ready-to-use, attractive popup templates
  • To easily create popups with your own images, fonts, and style, use the drag and drop popup maker.
  • Inline/after post options, floating notification bars, countdown timers, fullscreen welcome mats, coupon wheel popups, and other campaign types are available.
  • Monster-links popups are those that appear when you click on a link.
  • Yes/No popups, two-step popups, and customizing success messages are all options.
  • All of the top email marketing services, contact form plugins, eCommerce platforms, and more are all supported.

We can confidently say that it is the most comprehensive WordPress popup builder on the market based on all of the features. It includes everything you’ll need to quickly expand your email list and increase conversions.


Performance is the most significant benefit of using OptinMonster. It’s a software-as-a-service application, which means it doesn’t use any of your WordPress hosting resources.

It loads asynchronously, which means it doesn’t slow down the speed at which your page appears to load. Not only is this important for the user experience, but it’s also important for SEO.

Finally, because OptinMonster does not use WordPress to store analytics, your stats will be the most accurate possible, and it will work with any hosting environment.


A drag-and-drop popup builder is included with OptinMonster. You can easily create your own popups by adding a background, selecting colors, images, and fonts, and customizing the text and signup form.

OptinMonster is a popup creator.

If you don’t want to do that, there are plenty of lovely pre-made popup templates to choose from. Each of these templates can be completely customized with the help of a simple point-and-click editor.

It’s also simple to incorporate popups into your website. You do not need to make any changes to your WordPress files or add any code to your website. You simply need to download and install their WordPress connector plugin.

Pricing begins at $9 per month (billed annually).

Bonus: If you use the OptinMonster WordPress plugin, you can try the free plan.

WPExpertPro uses the OptinMonster popup plugin, which we recommend. OptinMonster is used by many well-known bloggers and businesses, including Social Media Examiner, Michael Hyatt, the NBA, and others.

2. TrustPulse


TrustPulse is a popup plugin for WordPress that uses social proof to help you increase website conversions.

It displays social-proof notifications on your website to help users trust you, trigger the FOMO (fear of missing out) effect, and encourage more people to sign up or buy something.


TrustPulse helps you gain user trust quickly by displaying social proof in the form of non-intrusive but highly effective popups. Here are some of the features that set it apart from the other WordPress popup plugins on our list.

The FOMO effect is triggered by the TrustPulse popup, which uses urgency and social proof to do so (fear of missing out).

Users are more likely to sign up or make a purchase if they see this.

  • Real-time tracking – It displays purchases, activity, and signups in real-time.
  • Smart-targeting – Show the right users the right social proof popup at the right time.
  • Popup can be customized – use the default design or make it your own with simple customization options.


If you run an eCommerce business, speed is critical for increasing website sales. TrustPulse does not slow down your page load time while also improving the user experience.

It’s a SaaS app, so your WordPress hosting resources aren’t used. All of the popup code is loaded asynchronously from the cloud servers.


The setup process for TrustPulse is incredibly simple. With only minor tweaks, the default social proof popup works perfectly.

Using TrustPulse to create a popup campaign

It has a simple interface that lets you customize popups, set up targeting, view statistics, and run customized campaigns on your online store.

Pricing: The first 500 sessions are free, after which pricing begins at $4 per month (billed annually).

3. Bloom


Elegant Themes, one of the oldest commercial WordPress theme shops, created Bloom, a popular WordPress popup plugin. Bloom is a WordPress popup maker for bloggers that is available as a standalone WordPress plugin.


Bloom has a good set of features that cover all of the essentials you’d expect from a good WordPress popup plugin.

Bloom is a user interface designed by Bloom.

  • Popup lightbox that appears automatically
  • There are several types of optin forms, including sidebar, slide-in, and below-the-fold signup forms.
  • Basic targeting at the post or page level
  • Triggers for basic time delays, scrolling, and form submission
  • Templates for popups that are ready to use and can be easily customized
  • Integrates with a number of different email service providers.


Bloom is a standalone WordPress plugin, which means it loads all of your WordPress site’s code. This means it consumes server resources and slows down the loading of your page.

It makes an attempt to mitigate the problem by optimizing the code and following WordPress best practices. However, if you have a busy site with limited server resources, website performance will suffer.

Reporting stats and features like A/B testing may behave incorrectly depending on the settings of your WordPress caching plugin.


Bloom‘s drag-and-drop popup maker makes it extremely simple to use. Bloom makes it simple to create new optins, and the user interface is simple to navigate.

In Bloom, select a popup template.

When it comes to configuring display settings, the problem arises. The user interface is a little confusing because there are too many options to choose from.

Pricing: Includes Elegant Themes membership, which starts at $89 per year.

4. Sumo


Sumo is a free WordPress popup plugin that lets you add popups to your site. They have a premium version with more features.

Features of the Sumo panel in the WordPress dashboard


  • Create a free WordPress popup and opt-in form with this plugin.
  • You can use a variety of optin forms.
  • Connects to well-known email marketing platforms
  • It comes with a variety of styles and templates to choose from.
  • Basic A/B testing and stats for your forms are included.

The free version has fewer features and includes Sumo branding in popups.


Sumo loads code asynchronously, which has a lower performance impact. The impact on performance may vary depending on the design of your campaign.


Sumo is a WordPress plugin that integrates with your website. However, you’ll need to manage your account through their website and create campaigns using the Sumo dashboard.

Using the Sumo dashboard, create your popup.

It does have a slight learning curve. The campaign builder isn’t the most user-friendly, but you’ll get the hang of it. It was a little more difficult to use, especially when it came to integrations and targeting.

5. Thrive Leads

Thrive Leads is a company that specializes in providing high-quality
Another popular popup plugin for WordPress is Thrive Leads. It includes beautiful popup templates as well as a simple popup builder.


Thrive Leads is a WordPress plugin that helps you capture leads and grow your email list. Here’s a quick rundown of the features.

Thrive Leads is a company that specializes in providing high-quality

  • Lightbox popups, inline forms, 2-step options, slide in forms, and other optin types are available.
  • Customize sign-up forms with a simple drag-and-drop editor.
  • A/B testing and analytics for your forms at a basic level
  • Targeting at the page level includes categories, tags, post types, and more.
  • All popular email services are supported.
  • Popups for small devices that are mobile friendly


Thrive Leads makes an effort to strike a balance between performance and features. It is, however, slower than some of the other options on our list.

It’s a self-contained WordPress plugin, which means all of the code is stored on your site and uses your hosting resources.

This also means that similar to Bloom, reporting and A/B tests may not work on some hosting companies or with popular caching plugins.


Thrive Leads is very easy to use and comes with a variety of templates. It also comes with a basic popup maker that allows you to customize your popup form with drag and drop functionality.

The Thrive Leads builder has a user-friendly interface.

Displaying options on your website comes with a small learning curve. When it comes to setting up a popup, many beginners struggle.

Without much explanation, you’ll see different options for Lead groups, lead shortcodes, Thrive boxes, and other features. This means that users will have to investigate them in order to figure out what they do.

Pricing: A single site license starts at $67 per year.

Top WordPress Popup Plugins Performance Comparison

For this article, we decided to put each WordPress popup plugin to the test and see how they affected the performance and speed of a website.

To create a basic WordPress popup, we created a demo website and used the default settings of each plugin. After that, we ran a Pingdom test to see how fast the page loaded.

The results of our tests are listed below.

According to our findings, OptinMonster is the fastest WordPress popup plugin with the least performance impact.

Conclusion: Which WordPress Popup Plugin Is The Best?

OptinMonster is the best WordPress popup plugin based on the criteria we established. It’s the quickest popup creator and comes with a ton of conversion-boosting features.

It’s also the most user-friendly, with lovely popup templates and a powerful drag-and-drop editor. It integrates with all major CRMs, email marketing platforms, the best WordPress form plugins, and custom HTML forms, among other things.

It is more effective to show your popups at the right time to the right users. Page-level targeting, personalization, and event-based triggers are all available in OptinMonster.

If you have an eCommerce store, OptinMonster + TrustPulse is a good combination to use. With social proof and OptinMonster’s powerful cart abandonment features, you can maximize conversions.

We hope this article was useful in assisting you in selecting the best WordPress popup plugin for your website.

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