WordPress Made Easy

How to Easily Add a Download Link in WordPress

Would you like to learn how to add a download link to your PDFs and other files in WordPress?

Including a download link in your WordPress post allows your users to easily download guides, videos, photographs, and even premium products.

We’ll show you how to add a download link to your WordPress site step by step in this article.

How to Easily Add a Download Link in WordPress

Why Include a File Download Link in WordPress?

You make it easy for your visitors to download eBooks, videos, photos, plugins, and other material and documents you post to your site by including a download link for your WordPress files.

This makes it simple to provide exclusive material for your visitors, which will aid in the growth of your email list.

You could also give some of these downloads away as a freebie to your most loyal readers to assist develop your relationship and brand.

You can also set up a basic membership site to host your members-only tutorials and other content behind a barrier.

Method 1: Include a simple download link with WordPress’s built-in settings.

The block editor is the simplest way to create a download link in WordPress. Simply click the ‘Plus’ add block button on a page or post where you want to add a download link.

Then look for the word ‘File’ and click the block.

In posts or pages, include a file block.

Then, by clicking the ‘Upload’ button, you may either upload a file or select one from your media library.

Choose a file from the media library or upload one.

When you add a file, the download link will appear automatically. When your users click this, the file will be downloaded.

Simply click on the text and edit it to change the link’s name.

Change the download link text

Depending on the type of file you entered, you can set different display choices in the right hand panel.

If you upload a PDF file, for example, you can choose whether the link goes straight to the media file or to a separate attachment page.

By selecting the option, you may also make the download open in a new tab.

By choosing the ‘Show download button’ toggle below, you can also put a download button next to your link.

Change the display settings for download links

To make your download link active, click the ‘Save’ or ‘Publish’ button once you’ve completed making changes.

You can now see your download link in action on your WordPress website.

Example of a link with a button

By uploading files to the Media Library, you can create simple download link.

Another option is to first upload the file to your media library by going to Media > Add New and then uploading the file.

New media files can be added.

To open the file, you must first click on it.

Copy the URL and paste it into the ‘File URL’ field.

Copy the file's URL.

You can now go to the post or page where you wish the download link to appear.

Then type some text in the box, select the ‘Link’ icon, and paste the URL you just copied.

Add a download link

The ‘Open in new tab’ toggle can also be used to open the link in a new tab.

You can modify the link color, size, typography, and more on the right-hand side of the screen.

Change the way download links are displayed.

To make your download link active, click the ‘Update’ or ‘Publish’ button once you’ve completed making changes.

You can now see your new download link on your WordPress blog.

Examples of download links

Method 2: Using OptinMonster, create a popup download link in WordPress.

You may also use the OptinMonster plugin to add download links to your site. It’s one of the most popular popup and lead generation plugins for WordPress, with over 1.2 million installations.


It contains a proprietary technology that allows you to build popups that appear when a user opens a link. These can be used to distribute content upgrades, digital downloads, downloads that are requested by email, and more.

The Zeigarnik effect is used in this form of popup. Users who begin an action are more likely to complete it, according to this psychological theory.

Users are more inclined to use your download or enter their email addresses if they’ve already shown interest.

Example of a link click popup download

You may also track and manage your file downloads to determine what your users are most interested in.

Method 3: In WordPress, provide a link to Premium Members Only Downloads.

You have a few different alternatives if you want to sell downloaded files on your WordPress site or build a members-only area.

The MemberPress plugin can be used to create a membership site or sell online courses. It’s the greatest WordPress membership plugin for creating membership levels, members-only downloads, courses, and tutorials, among other things.

You can also utilize the widely used Easy Digital Downloads plugin. This plugin is designed to offer premium downloads such as eBooks, music, software, and other such items. It has recurring subscriptions, licensing support, and password-protected downloads, among other features. This is the method via which we sell our plugins.

Use the SiteGround EDD hosting plan to get started, which makes setup simple, or get the plugin from the Easy Digital Downloads website.

Digital Downloads Made Simple

After then, you can sell downloads as individual products or give them away for free in exchange for people’s email addresses.

We hope this post has shown you how to add a download link to your WordPress site.

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