WordPress Made Easy

How to Find the Most Important Page of Your WordPress Site

Would you like to know how to find the most important page of your WordPress site?

Identifying your most popular landing pages and blog posts can help you understand where your traffic is coming from and what your audience is looking for, allowing you to focus your efforts where they are most effective.

We’ll show you how to find the most important page on your WordPress site in this article.

Find your site's most important page.

Why do you need to find your site’s most important page?

When you run a WordPress blog, you gradually accumulate more and more content. There will be some pages, however, that are more important than others.

These pages, in addition to receiving a lot of traffic, also have a high level of engagement. You can increase traffic to your most important pages by optimizing them, and then converting those visitors into subscribers and customers.

Similar pages can also be created to attract more visitors and increase user engagement and conversions.

However, many content managers and business owners are unaware of which pages are critical to the success of their websites.

Let’s take a look at how to locate your WordPress website’s most important page.

View Your WordPress Dashboard’s Most Important Pages

Using MonsterInsights is the simplest way to find your top-performing pages. It’s the best Google Analytics plugin for WordPress, and over 3 million professionals use it to confidently grow their businesses.

MonsterInsights makes using Google Analytics to learn more about your visitors a breeze. It allows you to view your most important pages without having to edit code or create reports from within your WordPress dashboard.


We’ll be using the MonsterInsights Lite version for this tutorial. It’s completely free to use and will allow you to quickly access your most important pages from within your WordPress dashboard.

Premium integrations and advanced features such as WooCommerce tracking, custom dimensions, PDF exports, email summaries, and more are available in the MonsterInsights Pro version.

The MonsterInsights plugin must first be installed and activated on your website. If you need assistance, see our tutorial on how to install a WordPress plugin.

You’ll be taken to Insights from your WordPress admin panel once it’s been activated. Then, click the ‘Launch the Wizard’ button and follow the wizard’s instructions to link your Google Analytics account to your WordPress site.

start the MonsterInsights installation wizard

Follow our step-by-step tutorial on how to install Google Analytics in WordPress for more information.

After you’ve set up Google Analytics in WordPress, go to Insights » Reports in your WordPress admin panel to see the most important pages on your site.

After that, go to the Overview tab and scroll down to the report titled “Top Posts/Pages.” The most important pages and posts on your website will be listed in the report.

Report on the most popular pages and posts

This gives you a quick overview of which pages on your website perform well and attract visitors.

You can now unlock more dashboard reports by upgrading to the MonsterInsights Pro version. These reports give you more information about how visitors interact with your most important pages.

For example, if you want to learn more about your top-performing landing page, go to the ‘Publishers’ tab at the top and look at the ‘Top Landing Pages’ report.

Top pages on MonsterInsights

These are the first pages that users see when they come to your website. For each page, you can see the total number of visits, average duration, and bounce rate.

The report will help you identify your most important page and which topics attract the most visitors. You can then use this information to generate similar content ideas for your website.

You can also compare your best pages to pages that aren’t performing well and then optimize them to increase engagement and conversions.

In Google Analytics, look at your most important page.

While MonsterInsights makes it simple to find the most important page on your website and view the data from within your WordPress dashboard, you can also view your top pages using Google Analytics.

You’ll need to log in to your Google Analytics account after you’ve installed Google Analytics on your site. Simply navigate to Behavior » Site Content » All Pages from the menu on the left.

In Analytics, look for important pages.

You can see your top pages as well as the total number of page views for each page in the report. The report above, for example, shows that the homepage receives the most traffic, indicating that it is an important page for your site.

However, it also demonstrates that the basket page, as well as a few apparel pages, are extremely popular and should be given special attention.

What Should You Do Once You’ve Found Your Top Pages?

After you’ve identified the most important pages on your WordPress site, the next step is to optimize them in order to increase traffic and convert it into subscribers and customers.

Here are some ideas for getting started.

Improve Your Top Pages’ SEO Rankings

Because it helps you grow your traffic over time, search engine optimization (SEO) is a smart way to get more visitors to your top pages.

The keyword ranking for your website’s top pages should be checked. They are most likely on the first page, but you can improve your position in Google by optimizing them further.

To optimize your blog posts, we recommend using the AIOSEO plugin.

Obtain Email Subscribers by Converting Visitors

Did you know that more than 75% of visitors to your home page will never return?

That is why it is critical to creating an email newsletter. It enables you to communicate with website visitors after they have left your site.

The top pages of your website are the best place to convert visitors into subscribers.

To convert engaged and abandoning visitors into email subscribers, you should use OptinMonster, the #1 rated WordPress plugin.


They have a free account that you can use if you sign up from within the OptinMonster WordPress plugin, which is not available on their main website.

Your Sales Funnels Should Be Optimized

Are you using your top pages to sell a product or service?

In that case, you can increase sales by optimizing those pages to provide a better user experience, eliminate distractions, and encourage users to complete the transaction.

You can use floating announcement bars on the top pages, for example, to encourage users to join your email list, read your other popular posts, see your product, and more.

Screenshots of the OptinMonster Floating Bar

We hope that this article has shown you how to locate the most important page on your WordPress site.

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