10 Website Marketing Data You Must Track on Every WordPress Site
Most small business owners make crucial marketing decisions based on their best estimations after building a website. Not only does this increase the risk, but it also slows down growth. In this tutorial, we’ll show you how to track the most important internet marketing metrics on your WordPress site so you can make data-driven decisions to build your business.
Why is it important to keep track of marketing data in WordPress?
We believe that knowing how people find and utilize your website makes it simple to boost your traffic and sales.
The majority of business owners are unaware of how simple it is to track key marketing analytics on your WordPress site.
For example, you may find out who your visitors are, where they came from, and what they do on your website with only a few clicks. You may find out which of your articles receives the most traffic and which pages on your site receive no traffic.
If you own an online store, you can see things like your website conversion rate, which pages generate the most purchases, and which referral sources are the most effective.
You may utilize all of this marketing data to make well-informed business decisions and confidently expand your company.
As a result, let’s take a look at the top website marketing analytics that every WordPress site should keep track of (and how to easily do it).
1. Google Analytics
Google Analytics is the most widely used website analytics tool on the planet. Businesses, bloggers, and marketers adore it since it contains a wealth of information.
You can, for example, utilize Google Analytics to learn:
- The number of people that have visited your website and how many pages they have viewed
- Who is going to your website? (visitor location, browser, operating system, screensize, and more)
- What brought them to your website?
- How consumers engage with your website, as well as a slew of other factors
In our company, Google Analytics is a must-have tool. From the start, we recommend that you use Google Analytics on all of your WordPress websites. Learn how to install Google Analytics in WordPress with our step-by-step guide.
2. Keep tabs on outbound links Using Google Analytics as a tool
Tracking these outbound connections allows you to see how much traffic you’re delivering to other websites, which you can use to strengthen your relationships with them.
As a blogger/affiliate, you can track which affiliate links your readers click the most. This data can assist you in developing an effective affiliate marketing plan and increasing your referral profits.
MonsterInsights is the simplest way to track affiliate links in WordPress. It’s the greatest Google Analytics plugin for WordPress, and it makes tracking outbound connections a breeze.
In your WordPress dashboard, you’ll also find easy-to-understand reports, such as one that lists your top affiliate links.
3. Google Analytics Enhanced Ecommerce Tracking
If you own an online store, you’ll want to turn on Google Analytics’ advanced eCommerce tracking. On your online store, this would allow you to track the following customer information.
- Your clients’ shopping habits
- Checkout behavior and information on abandoned carts
- Product performance is listed.
- Performance in sales
It can be challenging to set up advanced eCommerce tracking on your WordPress store. MonsterInsights was created to make your life easier (literally takes 1 click).
It’s compatible with WooCommerce as well as Easy Digital Downloads
4. Use Google Analytics to track user engagement data.
When people come on your website, user engagement shows you what they do. It aids in the identification of patterns of highly engaged user behavior, resulting in increased conversions and revenues.
You might discover, for example, that visitors to a given page are 10 times more likely to complete a purchase. This information can then be used to drive additional traffic to that page or to reproduce the same experience on other pages of your website.
Essentially, you’ll be collecting information about how visitors engage with your website. Consider the following scenario:
- Keeping tabs on your most popular content
- Tracking of form submissions
- Tracking ecommerce
- Ad tracking to learn how consumers engage with your website’s adverts
- Keeping track of the bounce rate
- The number of time users spend on your website
- Per-session pageviews
5. Use UTM codes to track campaign links.
Google Analytics is excellent at determining the source of your website’s traffic. It can even classify your visitors based on where they came from (organic, social, referral, and more).
However, extensive campaign tracking is required when executing sponsored ad campaigns, email marketing campaigns, or social media promotions.
UTM tracking can help with this.
You may discover which email, ad, or individual call-to-action link helped you obtain the most traffic or sales at the campaign level.
MonsterInsights includes a free campaign URL generator to make creating UTM links simple, so you can get more detailed reports:
These tags contain native analytics parameters that Google Analytics tracks and displays in your reports.
6. Keep tabs on your Facebook retargeting campaigns and improve them.
Did you know that Facebook lets you show targeted adverts to those who have already visited your website? It’s known as retargeting.
Installing a Facebook pixel allows you to show customized adverts to everyone who has visited your website in the last 180 days.
However, you must have the Facebook pixel installed in order for this to operate. If you install the Facebook retargeting pixel today, for example, you’ll only be able to show your advertisements to those who visited your site today and afterwards.
Even if you aren’t currently running a Facebook advertising campaign, we recommend activating the retargeting pixel so you’ll have an audience ready to go when you are.
With Facebook Insights, you can track the performance of your ads once you start running them on Facebook. Improved Facebook ad tracking can also be added to Google Analytics.
7. Google AdWords Campaigns Tracking
If you use Google AdWords to run PPC campaigns, you can readily monitor how your advertising are performing via the AdWords dashboard. These reports, on the other hand, simply show you how users interact with your adverts, not what they do afterward.
You’ll need Google Analytics for this, which comes with built-in interaction with your AdWords account. You can easily track your paid traffic conversions with this integration.
8. Use Google Search Console to keep an eye on your site.
Google Search Console is a series of free tools provided by Google that allows publishers to examine how the search engine sees their website.
It includes a wealth of information, such as how your pages rank for various keywords (more on this later), the general performance of your site in search engines, and any faults discovered by the Google crawler on your site.
See our tutorial on how to add your WordPress site to Google Search Console for more information.
9. Keep an eye on your keyword rankings.
Keywords are terms that people type into search engines to find what they want. To increase search engine traffic, you must first determine which keywords are driving the most traffic to your website, allowing you to concentrate on what is working.
Beginners typically use Google search to manually enter keywords to determine if their site is ranking. This is inefficient because you’d be missing out on thousands of keywords where your site could easily rank.
Google Search Console is a free tool that gives you keyword data as well as the average position. You can check which keywords are ranking well, as well as search impressions and average clicks.
However, you can only access the keyword data for your own site. SEMRush is required if you want to research your competition. This extremely strong SEO tool lets you see detailed keyword data for any website.
10. Keep track of the size and performance of your email list.
The majority of popular email marketing systems include analytics and insights that may be tracked. These reports include information such as open rate, click through rate, and unsubscribe rate, among other things.
In your Google Analytics reports, under Acquisition » Campaigns, you can monitor the traffic flowing from your email campaigns to your website. You can check how well your email newsletter traffic converts from this page, as well as what you can do to enhance it.
You may expand your email list by tracking email marketing data. To increase subscriber numbers, you can develop new email forms, adjust form positions, and employ popups.
While there are certainly additional marketing metrics to monitor, we believe that these are the most important marketing indicators for any business owner to monitor on their WordPress site.
You might see a lot of references to MonsterInsights and question if this is a paid post. It’s not the case.
Our sibling company is MonsterInsights. We created this application to help us make data-driven decisions in our own company.
MonsterInsights‘ mission is to make analytics simple by displaying the statistics that matter. It has become the most popular WordPress Google Analytics plugin. MonsterInsights is used by over 2 million websites, including Microsoft, Bloomberg, Yelp, FedEx, and, of course, WPExpertPro.
We hope that this post has assisted you in tracking the correct website marketing data across all of your WordPress sites.