Ultimate Guide to Using Mailchimp and WordPress

Do you want to learn how to use Mailchimp with WordPress?

Mailchimp is a popular email marketing service that integrates seamlessly with any WordPress website.

We’ll show you how to combine Mailchimp with WordPress and start building your email list in this guide.

Using Mailchimp in conjunction with WordPress

Why should you create an email list?

Unless you successfully convince them to subscribe to your email list, more than 70% of users who left your website will most likely never return.

Email is the most private, personal, and direct form of communication available on the internet. Many people check their email inbox more frequently than they check their social media feeds.

Furthermore, unless a user takes action on an email, it will remain in the inbox. Your message will quickly become buried in an unending timeline on social media.

See our advice on why you should start developing your email list right away for additional information on how email marketing may help you grow your business.

What Are the Benefits of Using Mailchimp with Your WordPress Site?

One of the most widely used email marketing providers is Mailchimp. Why? Because they provide a free unlimited plan that allows you to send up to 10,000 emails per month to a maximum of 2000 subscribers.

If you have more than 2000 subscribers or need to send more emails, you’ll need to upgrade to a paid plan, which can be pretty costly.

Aside from email marketing, Mailchimp also provides basic automation capabilities that can help you expand your online business.

Mailchimp, on the other hand, is far from ideal. They are no longer the most user-friendly or cost-effective email marketing solution available.

Constant Contact, Drip, and HubSpot are some Mailchimp alternatives that provide more complex marketing automation solutions that are easier to use.

Other companies, such as Sendinblue and ConvertKit, also have a free plan that lasts indefinitely.

So, let’s have a look at how you can utilize Mailchimp with WordPress to expand your business and start growing your email list.

Getting Started with Mailchimp

The first step in connecting Mailchimp to your WordPress site is to create a Mailchimp account.

To get started, go to the Mailchimp website and click the top right-hand ‘Sign Up Free’ button.

Sign up for Mailchimp

Simply enter your email address and establish a username and password for your account, then follow the on-screen instructions to complete the process.

After you’ve created your account, you’ll see something like this on your Mailchimp dashboard:

Dashboard for Mailchimp

Using WordPress to Add Mailchimp Email Signup Forms

You may include Mailchimp’s built-in subscription forms on your WordPress website.

Simply select the Signup Form » Embedded Form option from the toolbar on the left after clicking the create button.

Create a sign-up form with the help of the sign-up form builder.

This will take you to the page where you can customize your form.

You can choose which form fields to show and other options for your sign-up form from here.

Code for creating a Mailchimp form

Once you’re happy with the form, copy the embed code that appears on the screen.

Next, go to the Appearance » Widgets page in the admin area of your WordPress website. The Custom HTML widget block must then be added to your widget area.

Custom HTML for the widget

You must insert the code you copied from the Mailchimp website into the widget settings.

Copy and paste the embed code.

Don’t forget to save your widget settings by clicking the Update button.

You can now see your Mailchimp signup form in action on your website.

a sneak peek at the signup form

The HTML block can also be used to add the embed code to posts or pages.

Using OptinMonster to Create Beautiful Signup Forms

Mailchimp lets you make simple email sign-up forms. These forms, on the other hand, are difficult to customize and lack many targeting and customization choices.

This is where OptinMonster enters the picture. It is the most effective conversion optimization software available, allowing you to turn website traffic into subscribers with ease.

OptinMonster connects to your Mailchimp account and includes a comprehensive campaign builder as well as dozens of stunning templates.

It also features excellent targeting and display rules, allowing you to show your signup forms at the appropriate time. You can, for example, present a popup to people who are about to leave your site, or target users in specific regions with a different campaign, and so on.

You must first create an account with OptinMonster.

Website of OptinMonster

The OptinMonster plugin must then be installed and activated on your WordPress website. See our step-by-step guide on installing a WordPress plugin for more information.

This plugin connects your WordPress site to your OptinMonster account.

You must go to the OptinMonster » Settings page after activation. To connect OptinMonster to your website, simply click the ‘Connect on existing account’ button from here.

Login to your OptinMonster account.

You’re now ready to start building your first Mailchimp newsletter signup form.

To begin, go to OptinMonster » Campaigns and click the Add New button at the top of the screen.

Make a new campaign.

The next step is to select a campaign type.

Lightbox popups, floating bars, inline campaigns, slide-in, fullscreen, and gamified spin-a-wheel popups are just a few of the campaign kinds available in OptinMonster.

Type of OptinMonster campaign

Following that, you must select a campaign template. There are various lovely patterns to select from, and you can alter them to your heart’s content.

After you’ve chosen a template, you’ll need to give your campaign a name and open the campaign builder.

Campaign builder by OptinMonster

OptinMonster includes an easy-to-use drag-and-drop interface that allows you to alter any item by just pointing and clicking. You can also use blocks to add your own photos, text, buttons, and other design components.

You must connect the campaign to your Mailchimp account once you are satisfied with the design. Simply go to the Integrations tab and select Add New Integration from the drop-down menu.

Create a new integration.

Then, as your email service provider, select Mailchimp and give this connection a name.

The next step is to enter your Mailchimp API key.

Your Mailchimp API key should be entered here.

Your Mailchimp API key can be generated or found on the Mailchimp website under your account.

Simply click on your profile symbol in the lower-left corner of your Mailchimp dashboard. Then, from the main menu, select Extras » API keys.

Obtaining API keys for Mailchimp

Click the ‘Connect to Mailchimp’ button after inputting your API keys in the OptinMonster constructor.

The next step is to choose your Mailchimp account and email list.

Choose an email list

Close the form builder and save and publish your OptinMonster campaign.

Make your campaign public.

This will take you to your WordPress website’s campaign output page. From here, you must decide where you want the campaign to be shown and then publish it.

Select a campaign's output.

You may now see your email newsletter form in action on your website.

In a popup, there is a form to join up for a newsletter.

Using WPForms to Create a Custom Mailchimp Signup Form

WPForms is the most popular WordPress form builder plugin. It lets you design any type of form, including newsletter sign-up forms, with ease.

WPForms now connects with Mailchimp, allowing you to save form submissions to your email list.

The WPForms plugin must first be installed and activated. See our step-by-step guide on installing a WordPress plugin for more information.

You must enter your license key on the WPForms » Settings page after activation. You may locate it on the WPForms website under your account.

Enter your WPForms license key here.

The Mailchimp plugin must then be installed from the WPForms » Addons page.

Install the Mailchimp extension for WPForms.

You’re now ready to start building your first newsletter registration form.

Simply go to WPForms > Add New Page, give your form a title, and then select the Newsletter signup form template.

Template for a newsletter signup form

This will open the form builder, which will have all of the essential fields for your email signup form.

By just clicking on the fields in the form, you may update or remove them.

Form for creating an email list

After you’ve finished filling out the form, go to the marketing tab and select the Mailchimp area.

From here, select Add New Connection from the drop-down menu.

Create a new connection.

After that, you’ll be prompted to give the connection a name and provide your Mailchimp API key.

The API key can be found on the Mailchimp website under your account.

Mailchimp API key for WPForms

After that, select your Mailchimp account and audience, as well as the form field that corresponds to the email field.

Connection settings for Mailchimp

You can now exit the form builder and save your form settings.

WPForms makes it simple to place your form on your website.

If you want the form to appear in the sidebar of your site, go to Appearance » Widgets and add the WPForms widget block to your sidebar or another widget area.

Widget block for WPForms

Don’t forget to save your widget settings by clicking the Update button.

Similarly, if you wanted to include a newsletter sign-up form in a post or page, modify the post or page and include the WPForms block.

WPForms is a WordPress form block.

To update your article or page, don’t forget to publish or save your modifications.

You may now see your Mailchimp custom newsletter sign up form in action on your website.

Preview of the WPForms email newsletter form

With WordPress and Mailchimp, you can automate anything.

Email is incredibly effective, especially when it is tailored and sent at the right moment. You can quickly design high-converting email automation that is tailored to each subscriber with the correct tools.

You could, for example, send an automated email to customers to promote things comparable to what they’ve already purchased, or send people an email when you publish a new article on your website.

This is when Uncanny Automator comes in handy. It is the best WordPress automation plugin for creating automated workflows on your WordPress website.

The Strange Automator

Through Zapier, Uncanny Automator integrates with all of the most popular WordPress plugins, eCommerce platforms, membership plugins, and 3000+ apps. It also integrates with Mailchimp, allowing you to develop smarter email campaigns in a matter of seconds.

The first step is to download and install the Uncanny Automator plugin. See our step-by-step guide on installing a WordPress plugin for more information.

To build your first recipe, go to Automator » Add New after you’ve activated it. You’ll be prompted to choose the sort of recipe you wish to make.

We’ll send an automated email to subscribers whenever we publish a new post for the sake of this lesson. Select logged-in users to get started.

Type of recipe

The next step is to select WordPress as the action’s triggering integration.

You can choose when a user publishes a post as the trigger.

For automation, choose a trigger.

The action section follows, where you select which action will be triggered.

To connect Mailchimp to your website, simply click on the button.

Mailchimp should be connected.

This will bring up a window where you must complete the connection by following the on-screen directions.

You’ll be able to choose what action you want to take with your Mailchimp account once you’ve connected.

Set up your Mailchimp email marketing campaign.

For example, we’ve set it up to send a new email to our audience with the headline of the blog post and a personalized message.

When you’re done, change the status of the recipe from Draft to Live.

Recipes should be published.

Mailchimp will now automatically send an email to your subscribers whenever you publish a new article on your website.

Uncanny Automator connects Mailchimp and WordPress, allowing you to automate your marketing and increase sales and conversions.

Bonus: How to Quickly Expand Your Mailchimp Email List

You’re losing prospective subscribers, customers, and sales if you don’t promote your email list to your website visitors.

Here are some of the greatest tried and true techniques for growing your Mailchimp newsletter faster.

1. Sign-up forms with multiple options

Use a variety of signup forms.

Add more than one sign-up form to the sidebar. Instead, provide several email subscription forms so that your users may easily join up.

2. Incorporate gamification into your subscriber acquisition strategy.

preview of the spin to win a coupon

Gamification adds a level of fun to your email forms. If there is a chance to win something in exchange for their email address, people are more likely to do so.

3. Make a lead magnet

An example of a lead magnet

Lead magnets are rewards you can give your users in exchange for joining your email list. You can send them an ebook, a sample chapter, a discount code, and more, for example.

4. Use Personalization and Targeted Campaigns

WooCommerce GeoTargeted Popups

If your email registration forms appear at the correct moment to the right users, you’ll receive more subscribers.

For example, you can greet visitors who come from social media with a greeting message or provide a discount to shoppers who are about to abandon their carts.

5. Keep an eye on your conversions

Settings for converting forms

Do you want to know which forms generate the most subscribers? You’ll need MonsterInsights, the best Google Analytics plugin on the market, for this.

MonsterInsights can assist you to figure out which forms work best for expanding your email list.

We hope that this post has given you some insight into how to use Mailchimp with WordPress to grow your email list.