Including videos on your website is a great way to grab visitors’ attention and increase conversions. However, including videos on your site can consume a lot of storage space and bandwidth, raising your hosting costs and giving your visitors a bad experience.
As a result, we never recommend uploading videos to your WordPress site. In this article, we’ll look at why you should never upload a video to WordPress and how to add videos to your website in the best way possible.
Embed vs. Upload (There is a Difference)
Before we explain why you should never upload or host videos in WordPress, it’s important to understand the difference between uploading and embedding.
Uploading or hosting a video entails using the WordPress media library to upload videos to your site in the same way that you would images. This is the section that we advise against.
Embedding a video means uploading it to a third-party site such as YouTube and then embedding it in your blog posts. When possible, we strongly advise people to embed videos.
Simple to Share
It’s easier to embed a video in WordPress than it is to upload it. Simply paste the URL of a video you’ve uploaded to YouTube or another video-sharing site into your blog posts to share it.
It’s also simpler to run a YouTube channel. However, creating a video section separate from your images and other uploads in WordPress is more difficult. When you upload a video to WordPress, it gets mixed in with the rest of your media library.
You make it easier for your viewers to share and even go viral by uploading your video to YouTube and other video sharing sites.
You will incur bandwidth charges when you upload videos to your website. Video of higher quality consumes more bandwidth.
Allowing your site visitors to embed your videos on their own websites multiplies the bandwidth used each time the video is viewed. To manage and display your videos, you’ll most likely need to add more plugins. If these plugins aren’t speed-optimized, they may add to your server’s load. If you’re using shared web hosting, your website will most likely be suspended and taken down temporarily.
It’s more important than ever to optimize the speed of your WordPress site, as it has an impact on your SEO rankings and website traffic.
Traffic and Visibility
YouTube is the second most popular search engine and the most visited website in the world. Many website owners are compelled to upload their videos to YouTube for this reason alone.
Uploading a video to YouTube instead of your own website can bring in more viewers. YouTube and other video sharing websites have social networking features that can help your videos go viral.
Enhancement of video quality
When you upload a video to YouTube or Vimeo, the sites process it for a better web experience. Viewers can choose whether to watch your video in high definition or at lower resolutions. Additionally, these websites make an attempt to automatically detect a user’s internet connection and device type in order to play the video in the best possible quality for the viewer.
If you upload your video to WordPress, you will miss out on those optimizations, and your video will appear as is, wasting bandwidth and degrading the user experience.
Many video hosting platforms also provide additional features that you wouldn’t get if you just uploaded to WordPress.
You can, for example:
- Add auto captions to your videos to make them more accessible.
- Make money from advertising
- learn how many people are watching your videos.
- Make your own video thumbnails…
and a lot more
Should You Use a Video Hosting Service?
Video hosting services provide many more advantages than just resolving the issues listed above. A good video hosting service will adjust video quality automatically based on your visitors’ internet speeds, and some will even help you reach a new audience through their platform.
YouTube is the video hosting service that we use at WPExpertpro. After Google, it’s the world’s second most popular search engine, so it’ll help you gain even more followers.
They also have a Partners Program that can assist you in making money with your videos online.
This article should have answered your question about why you should never upload or host a video on WordPress.